NPD Distributor Track®
(U.S. IT Channel Trends)

The Global Technology Distribution Council, in cooperation with research organization The NPD Group, launched The NPD Group's Distributor Track ® in 2002, establishing the most in-depth collection of sales-out data ever gathered in the IT channel.

Available by subscription, this service allows distributors, vendors and analysts to track sales-out data through the channel in specific product categories, all the way down to the SKU level, on both a weekly and monthly basis. It is the most comprehensive – and most accurate – reporting of sales-out data in the channel, because it is based on the actual aggregate sales-out figures provided by the GTDC’s member distributors.

The Distributor Track service allows distributors, vendors and analysts to get a bird’s-eye view into the sales trends represented by the “channel” as a whole, drilling down into the specific product categories sold by the value-added resellers, Internet storefronts and retailers that source from wholesale distributors. Doing so allows the service's audience to develop a clear and accurate picture of the IT sales environment as a whole and the channel’s role in moving product into the marketplace. If you’re interested in subscribing to this service, contact The NPD Group.

Direct all other inquiries to the GTDC at info@gtdc.org.